The role and performance of the communication mix in business management
In May 2015, CRIET signed a collaboration agreement with the ‘TBS’ group and ‘IPSOS Italia’ to develop the project, ‘The role and performance of the communication mix in business management’.
The project aims to analyze the impact of social media and e-commerce on businesses. In particular; which goals and strategies do companies follow in order to integrate their communication and sales channels with modern technologies, how customer management has evolved, and finally, what are the ways of integrating e-commerce and business management?
The analysis was carried out by way of an online survey which was sent to the actors involved in the marketing and communication sectors in Italy, France, Germany, Switzerland, Spain, Belgium and the Netherlands, and it will eventually produce a series of scientific and non-scientific papers and workshops, conferences and other occasions in which to meet with businesses.