MIH – Does circular economy affect corporate performance and reputation? The answer of the European enterprises
CRIET IncontraWithin the dynamics of the market, a topic that is gaining increasing importance is that…
Andrea Alemanno
Group Director of the department Corporate Reputation of Ipsos Public Affairs
Nato a Treviso, cresciuto a Bolzano, è laureato in Economia presso l’università Cattolica di Milano, Master in Economics MEC Università Bocconi.
Ha lavorato in alcuni tra i maggiori istituti di ricerca (Millward Brown, Abacus, TNS); attualmente oltre alla responsabilità del dipartimento Corporate di Public Affairs è responsabile delle ricerche in ambito economico, aziendale, bancario e finanziario.
E’ specializzato nelle ricerche su temi reputazionali, di CSR, di sosteniblità e legate al crisis management.
Ha una rubrica sulla rivista ‘promotion magazine’ ed è co-autore di alcune pubblicazioni sulla mobilità sostenibile in Europa.
Matthieu De Montgolfier
CEO e Founding Partner of TBS Italy & Switzerland
Fondatore di ComContatto S.A.R.L.: il primo sito italiano dedicato al new business delle agenzie italiane. La società forniva un database sulle persone nel mondo del marketing e della comunicazione e il portafoglio cliente delle agenzie italiane. In Agosto 2010, ComContatto si è unito a TBS GROUP per creare TBS Italy & Switzerland.
Marketing innovation
The introduction of modern technologies and communication and marketing tools is changing marketing operating practices and with them some organizational aspects and strategic planning of businesses.
‘CRIET – Marketing Innovation’ aims to develop both research and projects, nationally and internationally, which can analyze emerging trends and the role of skills in new, competitive scenarios.
The activities are carried out in collaboration with research organizations, associations and companies in order to promote a network capable of developing and disseminating best marketing practices.
In 2016, the Marketing Innovation Hub project was born. This project, by sharing knowledge and experiences between firms and Universities, aims to analyze how the digital transformation is affecting all marketing activities.
Research
MIH – III Social Observatory. Performance of social media between opportunities and privacy
CRIET IncontraThe speed with which technologies and tools of the digital world and social media evolve…
Circular economies between production and marketing. Models and experiences compared
CRIET IncontraIn the dynamics of the market, a topic that is assuming great importance and relevance…
The impact of the digital transformation on public administration communication
CRIET IncontraThe law 150/2000 defined boundaries and aims of communication activities carried out by a public…
MIH – MARKETING & INDUSTRY 4.0. OPPORTUNITIES AND RISKS OF AN INNOVATIVE PROGRAM
CRIET IncontraThe Industry 4.0 government program, also by virtue of the important tax incentives, has had…
Marketing Innovation Hub (MIH) – The role and performance of social media in business management – 2nd edition
CRIET IncontraSocial media is increasingly the object of attention and interest from companies. The presence of…
MIH – Social Media & Customer Relationship Management (CRM)
CRIET IncontraThe use of social media within the business area of CRM, is today an indispensable…
MIH – From e-commerce to social commerce
CRIET IncontraThe application of Web 2.0 technologies and infrastructures to e-commerce and the growing expansion of…
MIH – The role and performance of social media in business management
CRIET IncontraThe competitive landscape in which companies operate is experiencing major, important changes following the introduction…
The employability of marketing graduates
Bando di RicercaCRIET, in collaboration with prof. Chiara Mauri, of the University of Valle d’Aosta, and Dr….
Activities
‘Internet of Things’ (IoT) Conference
Intervento a ConvegnoCRIET will participate in the ‘Soiel International’ event which will be held in Turin on…
From Customer Relationship Management (CRM) to digital marketing
Intervento a ConvegnoCRIET will participate in the event, organized by ‘Soiel International’, which will be held in…
The role and performance of the communication mix in business management
Accordo di CollaborazioneIn May 2015, CRIET signed a collaboration agreement with the ‘TBS’ group and ‘IPSOS Italia’…