Marketing innovation

The introduction of modern technologies and communication and marketing tools is changing marketing operating practices and with them some organizational aspects and strategic planning of businesses.

‘CRIET – Marketing Innovation’ aims to develop both research and projects, nationally and internationally, which can analyze emerging trends and the role of skills in new, competitive scenarios.

The activities are carried out in collaboration with research organizations, associations and companies in order to promote a network capable of developing and disseminating best marketing practices.

In 2016, the Marketing Innovation Hub project was born. This project, by sharing knowledge and experiences between firms and Universities, aims to analyze how the digital transformation is affecting all marketing activities.