Archivi

Dal CRM al Social CRM: l’utilizzo dei social media per incrementare le performance della relazione con il cliente

Multichannel Challenges. La risposta degli e-tailer in Italia

Social media e performance aziendali: un’indagine sulle imprese europee

Bankruptcy forecasting using case-based reasoning: The CRePERIE approach

Total e-customer experience and social commerce. An exploratory survey on the Italian managerial perspective

Pre-event marketing and territorial governance: the case of Monza and Brianza province

E-commerce or S-commerce? A managerial perspective on online customers engagement

Offshore Sardinia (Italy): New Perspectives in the Marine Zone Open to Hydrocarbons Exploration and Exploitation

Impact of environmental sustainability policies on firms’ performance. An explorative investigation in the Italian mining sector

L’esercizio di foresight. Una risorsa di conoscenza per la competitività dei territori

Il territorio per lo sviluppo competitivo delle imprese e dei sistemi economici

Managing intangible assets in international contexts: an empirical analysis on Monza and Brianza SMEs